Nissan México

An elegant and sophisticated master graphic created for Nissan Mexico's 2023 Dealers Dinner - an exclusive end-of-year celebration honoring top-performing dealerships.

Visual Concept Breakdown:

Central Metaphor: The Golden King Chess Piece

  • Symbolizes strategic excellence and leadership in the market

  • The king represents being at the top of the game - the ultimate achievement

  • Gold finish conveys prestige, victory, and premium status

"Honoring the game changers"

  • Recognizes dealers who didn't just perform well, but transformed their markets

  • Implies innovation, disruption, and exceptional impact

  • Positions top dealers as industry leaders, not just sales people

Design Elements

  • Dark navy/black background = sophistication and exclusivity

  • Gold accents and confetti = celebration and achievement

  • Chess board foundation = strategic thinking and calculated success

  • Clean typography = professional, premium brand alignment

The chess metaphor perfectly captures the strategic nature of automotive sales - where the best dealers think several moves ahead, adapt to market changes, and ultimately dominate their territories like master players.

Perfect for: Invitations, stage backdrops, digital assets, awards ceremony branding, and social media announcements.

Event Context

This "Cena Dealers" (Dealers Dinner) is clearly Nissan Mexico's most prestigious annual recognition event - likely an upscale gala where:

  • Top-performing dealers receive awards

  • Success stories are celebrated

  • Leadership strategies are shared

  • The dealer network is motivated for the upcoming year

This is a product launch graphic for Nissan's new vehicle reveal during March Madness 2024 in New York - cleverly merging automotive and sports marketing.

Visual Concept Breakdown:

The Basketball-to-Car Transformation

  • The basketball "opens up" like a reveal, with the Nissan logo at its core

  • Symbolizes unveiling something exciting inside - the new car model

  • The explosive light burst represents the big moment of the launch

  • Creates anticipation and surprise

PRESENTING THE NEXT MVP

This is genius dual messaging:

  • Basketball context: Most Valuable Player

  • Automotive context: Most Valuable Product/Performance vehicle

  • Connects the excitement of discovering sports talent with discovering an innovative new car

Design Elements

  • Arena court backdrop = authentic sports environment

  • Dramatic lighting = championship-level reveal moment

  • Nissan branding on basketball = product integration

  • NIBU (Nissan Intelligent Business Unit) = emphasizes innovation and technology

Marketing Brilliance: This campaign leverages:

  • The tournament's emotional energy and competitive spirit

  • Association with peak performance and winning

  • Massive sports audience crossover to automotive market

  • Cultural relevance of "the next big thing"

Perfect for: Pre-launch teasers, event signage, social media campaign, press releases, and broadcast graphics during the actual reveal at the game.

The concept positions the new Nissan model as a game-changer - just like an MVP transforms their team.

This is an internal strategic meeting graphic for Nissan Mexico's Gobierno Corporativo (Corporate Governance) division - a high-level business review session.

Visual Concept Breakdown:

BUSINESS REVIEW - Gobierno Corporativo

  • This is an internal working session, not a celebration

  • Strategic planning and performance analysis meeting

  • Corporate governance framework discussion

"Structuring the Greatness"

This tagline reveals the meeting's purpose:

  • Building the foundation for exceptional performance

  • Creating organizational frameworks for success

  • Establishing governance structures that enable dealers to become "game changers"

  • The architectural/structural background reinforces this "building" metaphor

Perfect for: PowerPoint presentations, meeting room displays, digital signage, and video conference backgrounds for this high-level strategic planning session.

Design Elements

  • Angular, layered background = structure, precision, architecture

  • Black and gray tones = serious business, professionalism, sophistication

  • Clean, minimal aesthetic = focus on strategy, not celebration

  • Dynamic lines = forward movement, progress, momentum

"Gobierno Corporativo" Context: In the automotive dealer network structure, this likely refers to:

  • Corporate governance framework

  • Dealer council or advisory board

  • Strategic leadership group

  • Business management unit that sets policies and goals

Meeting Purpose: This session (November 22, 2023) would cover:

  • Annual business review and analysis

  • Setting structure for upcoming year's goals

  • Governance policies and best practices

  • Strategic frameworks for dealer success

  • Organizational alignment across the network